Privacy Policy

Last updated: July 22, 2026

Apexely operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

• Contact details including your name, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, and payment confirmation. Card details are handled by our payment processor and are never stored on our servers.
• Account information including your username, password, preferences and settings.
• Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you include when contacting customer support.
• Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services from your device and through the use of cookies and similar technologies;
• From our service providers when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services. To perform our contract with you, process your payments, fulfil your orders, remember your preferences, send notifications related to your account, manage returns and exchanges, enable reviews, and create a customized shopping experience.
• Marketing and Advertising. To send marketing and promotional communications by email and to show you relevant online advertisements, where permitted.
• Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, and detect and prevent fraudulent, illegal or malicious activity. You are responsible for keeping your account credentials safe.
• Communicating with You. To provide customer support and maintain our business relationship with you.
• Legal Reasons. To comply with applicable law, respond to valid legal process, and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes, including:

• With vendors and service providers who perform services on our behalf (for example payment processing, order fulfilment and shipping, data analytics, customer support, and cloud hosting).
• With business and marketing partners to provide marketing services, in accordance with their own privacy notices.
• When you direct or consent to our disclosure of certain information, such as to ship you products.
• With our affiliates or within our corporate group.
• In connection with a business transaction, to comply with legal obligations, to enforce our terms, and to protect our rights and the rights of our users.

Third-Party Websites and Links

The Services may provide links to websites operated by third parties. We do not control and are not responsible for the privacy or security of such sites, and our inclusion of a link does not imply endorsement. Please review their policies before providing them your information.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with their personal information, please contact us so we can delete it.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on factors such as whether we need it to provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right to Access / Know — to request access to the personal information we hold about you.
• Right to Delete — to request that we delete personal information we hold about you.
• Right to Correct — to request that we correct inaccurate personal information.
• Right of Portability — to receive a copy of your personal information and, in certain cases, ask us to transfer it to a third party.
• Right to Opt Out of Marketing — you may opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails about your account or orders.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in. Where required, we rely on recognized transfer mechanisms to protect your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at support@apexelystore.com.